Press & media
A dad who got scammed, an AI voice demo, and the twenty-minute talk every family has to have
JB Bouck can clone your host's voice on air in about thirty seconds, then show your audience the conversation that makes that call stop working. Everything he points viewers to is free.
jb@thescamhotline.com · 321-NO-SCAMS · Keller, Texas (Central time) · Studio, remote, or podcast
Pick a segment
Four segments, ready to run
A · 3–4 minutes, live
Clone the anchor
Your host says a consent phrase, records fifteen seconds, and then hears their own voice on the phone asking a family member for money. The line after it writes itself: “That’s my voice. I never said it. Now imagine it’s your mom’s phone.” A fallback clip is cued on a second device.
B · 4 minutes
The twenty-minute talk
The three things a family agrees on at the kitchen table: a safe word, a pause rule, and one number everyone calls back on. The segment a host can go home and do with their own parents that weekend.
C · 3–5 minutes
Score your family on air
The host answers five questions from the Family Scam Score and gets a number plus the three gaps to close first. Viewers take the full ten at home in three minutes.
D · 4–6 minutes
Is this text a scam?
Viewers send in suspicious texts before the segment. JB runs three through the free Scam Detector live, and it names the pressure tactic and the next step.
Every segment closes the same way: “Talk to them first. Before a stranger does. TheScamHotline.com.”
The story
Why he does this
JB lost money to a Ponzi scheme dressed up as a business partnership, and told no one for more than a year. Then a stranger at a hotel pool told him about her father, and he heard two more versions of the same story that week. The epidemic wasn’t the scam. It was the silence.
He wrote FOOLED: Inside the World of Scams and How to Fight Back, then built free tools so families would have an easier way to start the conversation than he had. He isn’t a security expert, which is the point: he sounds like the person watching.
Short bio (25 words)
JB Bouck is a Keller, Texas entrepreneur, author of FOOLED, and founder of The Scam Hotline — free tools helping 100,000 families talk to them first.
Long bio (75 words)
JB Bouck is an entrepreneur, designer, and author based in Keller, Texas. After losing money to a Ponzi scheme and staying silent about it for over a year, he wrote FOOLED: Inside the World of Scams and How to Fight Back and founded The Scam Hotline. Its free tools — Clone Call, the Family Scam Score, and the Scam Detector — exist to make one conversation easier to start: the one families have before a stranger does.
For your fact checker
The numbers, with sources
Every figure in each agency’s own wording. Two datasets, never blended in one sentence.
| Figure | Wording to use | Source |
|---|---|---|
| Internet crime losses, 2025 | $20.9 billion, up 26% from 2024 | FBI IC3 2025 Annual Report |
| Losses, victims 60+ | “more than $7.7 billion,” up 59% | FBI IC3 2025 Annual Report |
| Complaints, victims 60+ | 201,266, up 37% | FBI IC3 2025 Annual Report |
| Average loss, 60+ | “more than $38,000” | FBI, Scammers Target Older Adult Victims |
| Six-figure losses, 60+ | “at least 12,400 victims claiming losses of at least $100,000” | FBI, same page |
| AI-assisted scams | 22,364 complaints, nearly $893 million | FBI, IC3 2025 |
| Fraud losses reported to the FTC, 2025 | $15.9 billion, a record | FTC Consumer Sentinel, June 2026 |
| Imposter scams | #1 category five years running, $3.5 billion | FTC, June 2026 |
If a researcher flags the 59%: 59% is the increase in losses; 37% is the increase in complaints. Both are in the IC3 report, page one. Figures re-verified September 2026.
Not our idea
The advice comes from the agencies
FBI
“Create a secret word or phrase with your family members to verify their identities.”
Federal Trade Commission
“One of the best ways to fight fraud is to talk about it.”
AARP
“Start the conversation, if possible, before fraud has occurred. If it has, never blame the victim.”
National Center for Missing & Exploited Children
“Online Safety: Talk about it Early and Often!”
Quotes from each organization’s own page, checked September 2026. None of them endorse The Scam Hotline, and we aren’t affiliated with any of them.
What your audience gets
Free, no account, no email wall
Clone Call
Hear the scam call in your own voice.
voice.thescamhotline.com
Family Scam Score
Ten questions, your three biggest gaps.
thescamhotline.com/score
Scam Detector
Paste a text, get a verdict and next step.
detector.thescamhotline.com
The safe word guide
One page. Stop a scam call in 60 seconds.
thescamhotline.com
The Talk That Can’t Wait
For parents of kids and teens.
thescamhotline.com/talk
The recovery plan
If it already happened: the calls, in order.
thescamhotline.com/recover
Two guides are for sale at $39 with a 14-day refund, and FOOLED is $9.99. No prices on air unless a host asks.
Questions hosts ask
Answers, short
Isn’t the voice demo dangerous? It only clones the person standing in front of it, it only speaks one fixed script, every clip is watermarked, and nothing leaves the app. It’s a demonstration. The people who should be nervous are the ones who never see it coming. The safeguards are published at thescamhotline.com/safety.
Isn’t a safe word a bit much? It’s the FBI’s advice, not mine. They put it in a public alert.
What should people do tonight? Pick a family safe word and say it out loud once. Twenty minutes gets you the other two rules.
Can you get the money back? Nobody honest can promise that. What I can show you is the first 72 hours in order, and that anyone who calls offering to recover it for a fee is the second scam.
Why is it free? Because the talk is the product. What I sell is for the family that already had it.
Book a segment
Tell me your outlet, the date, and whether it’s studio, remote, or a podcast. I’ll send B-roll and the consent language your producer needs for the voice demo.
jb@thescamhotline.com · 321-NO-SCAMS · The Scam Hotline, Keller, Texas